$.pohhu¥ is a creative collective from Tartu, Estonia, built around artists, makers, friends, and people who kept making things even when there was no clear reason to expect money, attention, or permission.

Founded in late 2022, $.pohhu¥ started as a one-man army. In the beginning it was barely a collective at all. It was a name, an instinct, and a stubborn excuse to keep making things. Tracks, covers, visuals, files, discs, ideas, inside jokes, half-serious plans, and small pieces of culture that felt worth saving before anyone else had decided they mattered.

The point was never to wait for the industry to notice. The point was to act like the scene was already worth documenting.

In practice, $.pohhu¥ operates on a fuck around and find out basis — try the idea, see what happens, and deal with the consequences after.

The first real expansion came when Kevilnius joined in 2023. What started as one person carrying the name slowly became a wider circle of artists and collaborators. By the end of 2024, Kevilnius became an official core member during the formation of Dimensional Records Estonia OÜ, a more formal label structure created by people already moving inside the $.pohhu¥ world.

The easiest way to understand the structure is that $.pohhu¥ is the wider umbrella. It is the collective, the attitude, the shared history, and the place where the different projects connect. Under that sit names like Dimensional Records Estonia OÜ and ’59 Records Mõisavahe. Some parts are formal. Some parts started as jokes. Some parts became real because people actually put their time, money, work, equipment, files, covers, songs, videos, and sleep into them.

The founding core around this era included:

• Nigol a.k.a. DJ BRO
• Kevilnius
• Gustav Müürimägi a.k.a. Päkapikk Margus / D.J C.J
• BENA a.k.a. Benakanister
• Maxas Salovas a.k.a. DJ Jack Sandhill
• Raza a.k.a. Razzadinka / Plue Buni$her
• Annupannu a.k.a. Valium B4rbie / benz0b4by

Together, they turned $.pohhu¥ from a name into something people could point at. It became a loose system of artists, aliases, releases, arguments, jokes, designs, plans, and physical objects. A collective, a label family, and a friend group.

On 11 July 2025, jo$er a.k.a. Andri J. Hook joined $.pohhu¥ and became part of the expanding collective.

As of 2026, Benakanister and Annupannu have parted ways with $.pohhu¥. The rest of the core continues forward.

Modern digital media has made it normal for art to be measured by stream counts, playlist placement, retention curves, and algorithmic obedience. The machine rewards scale, repetition, and content churn. It does not care whether something meant anything to the people who made it.

One of the core beliefs behind $.pohhu¥ is that passion comes before money.

Money can follow good work, but it should never be the reason the work exists. If something is made fully, honestly, and with real care behind it, it already has value before anyone pays for it, streams it, books it, or approves it.

That is also where $.pohhu¥ separates itself from the mainstream machine. A lot of artists can make good money once they become part of that system, but the tradeoff is often control. The sound, image, pace, rollout, and even the reason for making things can slowly stop belonging fully to the artist.

$.pohhu¥ is not against money. We are against letting money decide what is worth making.

The work has to come from somewhere real first.

Everything else comes after. $.pohhu¥ exists because someone has to care before the algorithm does. Someone has to burn the discs, make the covers, upload the files, save the folders, fund the dumb idea, and treat the small artist like they are already worth documenting.

$.pohhu¥ operates across audio, video, design, visual culture, marketing, physical media, digital media, and whatever else needs to exist. It is not built to fit cleanly into one category. Sometimes the work is a track. Sometimes it is a tape, a disc, a cover, a video, a campaign, a website, an archive, or some physical trace that proves a moment happened.

We do more than release things. We build artifacts. Tapes, discs, videos, visuals, campaigns, archives, digital objects, and physical media that would otherwise get buried under the feed and forgotten by next week.

$.pohhu¥ puts back into the scene before there is even money to put back. That is the stupid and beautiful part.

We believe small artists should still be able to leave a large impact. Not everything important needs to be optimized, monetized, or reduced to dashboard numbers. Physical releases, independent support, and scene-first thinking are how we help artists leave something behind that feels real, lasts longer, and means more than another number on a streaming platform.

How we work: $.pohhu¥ pays the up-front cost of everything and only expects to be paid that sum back.

$.pohhu¥ currently funds releases on a non-profit basis — all proceeds from sales beyond the initial investment go directly to the artists. It is up to them how they distribute it amongst themselves.

Payment status notes on each release are removed once the project has been paid in full.